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You are here: Home / Archives for value nurturing

value nurturing

Celebrate Your Customers’ Successes

March 23, 2017 by Anne Janzer Leave a Comment

What does your business celebrate? Most businesses find time to celebrate their own successes – as they should. Whether it’s a bell that rings every time a purchase order comes in or a party following a great quarter, people find ways to acknowledge and rejoice in successes. Celebrations keep us going through the long haul. But […]

Filed Under: Subscription Marketing Tagged With: Subscription Marketing, value nurturing

Dollar Shave Club’s Billion Dollar Value

July 20, 2016 by Anne Janzer Leave a Comment

Unilever just bought Dollar Shave Club for a billion dollars. A billion dollars. When I first wrote about Dollar Shave Club in the book Subscription Marketing, it was still a scrappy startup. That was early last year. Now, it’s part of Unilever. How did it get there, with a $1 billion price tag? Hint: It’s not about the […]

Filed Under: Subscription Marketing Tagged With: Dollar Shave Club, Subscription Marketing, Unilever, value nurturing

The Magic Moment for Value Nurturing

July 7, 2016 by Anne Janzer Leave a Comment

The moment when someone signs up as a customer, your relationship with that person shifts. If you come from a traditional marketing and sales environment with a linear funnel, you might ring a gong to mark the deal and hand the customer off to another part of the business. But if your business depends on long-term customer relationships, recognize the […]

Filed Under: Subscription Marketing Tagged With: Buffer, Slack, Subscription Marketing, value nurturing, WriterHangout

Thinking Like a Journalist

June 22, 2016 by Anne Janzer Leave a Comment

When it comes to marketing for subscriptions, the admonition to “think like a journalist” is great advice. Journalists understand their readers and foster long-term relationships with them. That’s what brands need to do, as well. So I was thrilled to have the chance to talk with Phoebe Chongchua on her Brand Journalism Advantage podcast recently. We chatted […]

Filed Under: Subscription Marketing Tagged With: brand journalism, Brand Journalism Advantage, Phoebe Chongchua, podcast, Subscription Marketing, value nurturing

When Marketing Adds Value: The Case for Content

May 16, 2016 by Anne Janzer Leave a Comment

Creative marketing organizations go beyond simply communicating the value they provide. They add value outside the product or service, through content, community, partnerships, and data.” These words seemed almost revolutionary when I wrote them in the book  Subscription Marketing. But look around and you can find numerous examples of businesses demonstrating that, when done with […]

Filed Under: Subscription Marketing Tagged With: Adobe, Bob Ross, Subscription Marketing, value nurturing

The Science of Value Nurturing and Happy Customers

March 8, 2016 by Anne Janzer Leave a Comment

Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]

Filed Under: Book reviews, Subscription Marketing Tagged With: book review, cognitive science, Elizabeth Dunn, Happy Money, Michael Norton, Subscription Marketing, value nurturing

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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