Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses […]
marketing
Sell More Books with Less Social Media [Book Review]
![Sell More Books with Less Social Media [Book Review]](https://annejanzer.com/wp-content/uploads/2016/11/coffeesocialmedia-300x200.jpg)
Authors face a veritable gauntlet of online book marketing advice. Deciding which strategies to follow can be overwhelming. (See last week’s post on avoiding decision fatigue when publishing your book.) When it comes to book promotion and social media, much of the advice follows the model “this worked for me (or author x), so it should work for […]
Marketing and the Subscription Economy: A Zuora Video
At the Subscribed conference in San Francisco last May, I sat down to talk with Zuora about marketing in the subscription economy. Here’s a transcript; the video is below. In the traditional marketing environment, a lot of marketers only keep their eye on the ball up to the point of the sale. They think about customer retention, […]
Subscription Marketing: Not What You May Think
What does the term subscription marketing mean to you? Do you think of selling renewals to newspapers, magazines, or other consumer media subscriptions? That’s a narrow, niche view of subscription marketing. I’d argue that many marketers are subscription marketers today, whether they realize it or not. And nearly everyone has the potential to become a subscription […]
Permission to Write with Mojo
The time has come to sink the ‘synergistic’ speak and show “industry-leading” to the back door. (If everyone’s industry-leading, who is following?) A shift is underway in B2B marketing, starting with the writing voice. The B2B voice is changing: from authoritative to conversational, from safe and stodgy to confident and authentic. And everyone should rejoice, whether we’re creating the content or […]
Customer-Inspired Marketing
Your best marketing ideas may come from outside the marketing organization – even outside the company. In the case of Pley, a simple suggestion from a busy parent resulted in a business success and many happy children. Pley is a subscription-based service for children’s toys. In shorthand: Netflix for LEGOs. The company does many things […]
