Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]
Lean Startup
Minimum Viable Messaging for Startups
Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception […]
