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Lean Startup

Startup Marketing through Content: A Review of Content Inc

October 14, 2015 by Anne Janzer 2 Comments

Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]

Filed Under: Book reviews, Content marketing, News, Technology marketing Tagged With: book review, Content Inc, content marketing, Joe Pulizzi, Lean Startup

Minimum Viable Messaging for Startups

September 19, 2014 by Anne Janzer Leave a Comment

Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception […]

Filed Under: Technology marketing Tagged With: Anne Janzer, B2B marketing, Eric Reis, freelance writing, Lean Startup, messaging document, product messaging, startup

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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