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Anne Janzer

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Katie Martell

Katie Martell and Cause-Based Marketing

Black History month has just wrapped up, and Women’s History Month (aka March) is upon us. Cue the well-intentioned marketing campaigns that align brands with social causes. Brands do have the ability to influence cultural change. But cause-based marketing is challenging to do well. In a recent example from the world of publishing, Barnes and […]

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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