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Katie Martell

Katie Martell and Cause-Based Marketing

March 3, 2020 by Anne Janzer Leave a Comment

The word CAUSE in wooden blocks

Black History month has just wrapped up, and Women’s History Month (aka March) is upon us. Cue the well-intentioned marketing campaigns that align brands with social causes. Brands do have the ability to influence cultural change. But cause-based marketing is challenging to do well. In a recent example from the world of publishing, Barnes and […]

Filed Under: Subscription Marketing Tagged With: Katie Martell

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