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You are here: Home / Archives for Kathy Klotz Guest

Kathy Klotz Guest

Humor in Otherwise Serious Nonfiction Writing

October 9, 2018 by Anne Janzer Leave a Comment

Let’s have a serious talk about humor. It’s tough to do well. It can be controversial. And it may land with a thud in business or nonfiction writing, particularly across cultural contexts. And yet … the careful application of humor catches the reader’s attention, sustains their interest, and, if done well, earns their trust. Many […]

Filed Under: Business writing, Writing Tagged With: interview, Kathy Klotz Guest

Stop Boring Me! [Book Review]

October 4, 2016 by Anne Janzer Leave a Comment

Better Marketing Using the Principles of Improv I want to live in a world in which every marketer reads Kathy Klotz-Guest’s Stop Boring Me! Marketing would be a lot more entertaining, relevant, and human. The book offers guidance for creating better, more effective marketing content by applying the essential principles of improv comedy. As you […]

Filed Under: Book reviews, Content marketing Tagged With: book review, Kathy Klotz Guest, Stop Boring Me

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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