Let’s have a serious talk about humor. It’s tough to do well. It can be controversial. And it may land with a thud in business or nonfiction writing, particularly across cultural contexts. And yet … the careful application of humor catches the reader’s attention, sustains their interest, and, if done well, earns their trust. Many […]
Kathy Klotz Guest
Stop Boring Me! [Book Review]
Better Marketing Using the Principles of Improv I want to live in a world in which every marketer reads Kathy Klotz-Guest’s Stop Boring Me! Marketing would be a lot more entertaining, relevant, and human. The book offers guidance for creating better, more effective marketing content by applying the essential principles of improv comedy. As you […]
