The title of the latest book by Joe Pulizzi and Robert Rose really grabbed my attention: Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit. That sounds like a manifesto – and manifestos are fun. I’ve been known, on occasion, to rant about “death to the funnel” and other topics. Yet, as any student of history […]
Joe Pulizzi
Anyone Can Write, But …
“If you can write, you can write a book! Anyone can write a book!” The world of self-publishing has unleashed a torrent of advice like this, which has in turn spawned a flood of frustrated writers and unsold books. This sales pitch is the perfect expression of the Universal Writer Myth. It’s particularly dangerous and compelling because at […]
It’s Awards Season for Content Marketers
Forget best film and best director; content marketers everywhere are busy putting together their submissions for the Content Marketing Awards. Less glamor, perhaps, but more fun. Content Marketing Institute opened up the awards for submissions in February. The deadline is April 29, 2016. Thinking of entering in one of the 76 categories? Here’s the link: http://contentmarketingawards.com. […]
A Year of Subscription Marketing
It’s been one year since the book Subscription Marketing published. Much has happened in that time. The past months have seen a growing realization of the impact of the subscription economy, not only on marketing but on business models across industries. As a few examples: More people understand that subscriptions aren’t just for newspapers and magazines, but apply […]
Startup Marketing through Content: A Review of Content Inc
Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait – […]
9 Marketing Books That Would Make Great Gifts
Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving. by Wiertz Sebastien With that in mind, here are a few suggestions for books to give […]
