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Anne Janzer

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Joe Pulizzi

Killing Marketing: A Book Review

The title of the latest book by Joe Pulizzi and Robert Rose really grabbed my attention: Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit. That sounds like a manifesto – and manifestos are fun. I’ve been known, on occasion, to rant about “death to the funnel” and other topics. Yet, as any student of history […]

Anyone Can Write, But …

“If you can write, you can write a book! Anyone can write a book!” The world of self-publishing has unleashed a torrent of advice like this, which has in turn spawned a flood of frustrated writers and unsold books. This sales pitch is the perfect expression of the Universal Writer Myth. It’s particularly dangerous and compelling because at […]

Startup Marketing through Content: A Review of Content Inc

Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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