In an essay published in the Wall Street Journal in 2011, Marc Andreeson famously described the path of the technology industry with the phrase “Software is eating the world.” (Read the original article here.) In short, software is disrupting the technology industry, sector by sector. Everything that a technology sector does is eventually absorbed into software. There’s […]
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Welcome to the Funnel: A Book Review
Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
