You hear this advice everywhere: If you want to be a thought leader in a subject, write a book about it. It’s not bad advice, although writing a book is not the only option, nor is it right for everyone. It takes stamina to find success with this path. But it may not play out like […]
David Meerman Scott
Why Marketers Should Read The New Rules of Sales and Service
If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got a new book out, The New Rules of Sales and Service. Again, it’s a marketing […]
9 Marketing Books That Would Make Great Gifts
Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving. by Wiertz Sebastien With that in mind, here are a few suggestions for books to give […]
What’s your True Story? (Book review)
David Meerman Scott’s New Rules of Marketing and PR came out in 2007, which seems like a lifetime ago. Now it’s a “marketing classic.” As the world continues to evolve, marketers need to be lifelong learners to stay current. In the interests of continuous learning, I’ve been reading a wide range of books and want […]
Content Marketing: Long Term Results
I just finished reading David Meerman Scott’s book Cashing In with Content: How Innovative Marketers use Digital Information to turn Browsers into Buyers. The book profiles 20 different organizations that use content-rich websites to achieve their goals. Scott then extracts useful best practices from these organizations. While the best practices remain completely relevant today, I […]
