The Short Version Daniel Pink’s latest book, When: The Scientific Secrets to Perfect Timing, may help you be more productive as a writer. This is yet another in a series of reviews of Books for Writers – books that are not, ostensibly, about writing, yet offer important insights into the practice or craft. The […]
Daniel Pink
Move the Starting Line
Are you a careful planner? Do you like to know your exact daily itinerary before you take a trip or do you leave yourself open to exploration and discovery? In writing as in travel, you may not discover exactly where you’re going until you’re well on the way. If you wait to figure out the entire course, you […]
Find Your Writing North Star(s)
When I set out to write my first book book, I started researching everything from writing to publishing to marketing books. The effort nearly derailed me altogether. There are more writing and book marketing podcasts than you have time to listen to. You cannot read every book, nor follow every blog and watch every video. If you try […]
9 Marketing Books That Would Make Great Gifts
Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving. by Wiertz Sebastien With that in mind, here are a few suggestions for books to give […]
A must-read for marketers: To Sell is Human
Do you feel uncomfortable when someone ‘confuses’ marketing with sales? Reading Daniel Pink’s new book To Sell is Human might change your mind. According to Pink, teachers, physicians, entrepreneurs and others are all in the business of selling. My only worry is that our conditioned aversion to the idea of sales will prevent more people […]
