I just finished reading The Ultimate Start-Up Guide by Tom Hogan and Carol Broadbent, and I must say I am surprised. I expected great start-up marketing advice, and the book delivered. I’ve worked with Tom and Carol before, and they know their stuff Knowing the authors, I also expected an engaging, irreverent tone and style. The book […]
Crowded Ocean
Taking the Long View in Startup Marketing
This post was initially published on the Crowded Ocean blog – a terrific source of inspiration for marketers in startups. Marketing in a startup is often a crazed endeavor. Desperate for growth, an understaffed marketing department struggles to keep up with constant demands for more leads. I’d like to suggest something almost heretical: Startup marketers should […]
