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You are here: Home / Archives for Anne Janzer

Anne Janzer

Why Customer Success is Marketings New Best Friend (or Should Be)

March 4, 2017 by Anne Janzer Leave a Comment

Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses […]

Filed Under: Subscription Marketing, Technology marketing Tagged With: Anne Janzer, customer success, marketing, social proof, Subscription Marketing, ZipCar

An Insider’s Guide to the Membership Economy

March 13, 2015 by Anne Janzer Leave a Comment

A Review of The Membership Economy by Robbie Baxter Question of the day: Are memberships one variation of the Subscription Economy (as suggested in John Warrillow’s The Automatic Customer, which I reviewed here)? Or are we really experiencing the growth of a Membership Economy, for which subscriptions are merely one revenue model? Which is a […]

Filed Under: Book reviews, Subscription Marketing Tagged With: Anne Janzer, Automatic Customer, book review, John Warrillow, Membership Economy, Robbie Kellman Baxter, Subscription Economy

Minimum Viable Messaging for Startups

September 19, 2014 by Anne Janzer Leave a Comment

Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception […]

Filed Under: Technology marketing Tagged With: Anne Janzer, B2B marketing, Eric Reis, freelance writing, Lean Startup, messaging document, product messaging, startup

Create a quick corporate style guide

August 19, 2013 by Anne Janzer Leave a Comment

If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t fear. It doesn’t have to be a huge project. Here’s a case where the perfect […]

Filed Under: Business writing Tagged With: Anne Janzer, capitalization, content marketing, content strategy, corporate style, punctuation, style guide

Finding your corporate style

July 24, 2013 by Anne Janzer Leave a Comment

If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying your corporate tone and style. But what if you’re just getting started or trying to […]

Filed Under: Business writing, Content marketing Tagged With: Anne Janzer, B2B marketing, branding, content marketing, style, tone

A must-read for marketers: To Sell is Human

February 28, 2013 by Anne Janzer Leave a Comment

Do you feel uncomfortable when someone ‘confuses’ marketing with sales? Reading Daniel Pink’s new book To Sell is Human might change your mind. According to Pink, teachers, physicians, entrepreneurs and others are all in the business of selling. My only worry is that our conditioned aversion to the idea of sales will prevent more people […]

Filed Under: Content marketing Tagged With: Anne Janzer, book review, content marketing, Daniel Pink, marketing, pitch, sales, To Sell is Human

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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