Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses […]
Anne Janzer
Talking Value Nurturing on Helping Sells Radio
Golf, Red Bull, revenue ships, the sharing economy, customer success, lunch…. These are just a few of the topics Bill Cushard, Sarah Brown and I discussed on the Helping Sells Radio podcast. Mostly, however, we spoke of ways to help customers experience success and find value in your solutions. Tune in and hear for yourself. I love […]
Audio Content Consumption in a Mobile World
Nearly everyone in the gym is listening to something on a mobile device – a podcast, an audiobook, streaming music. Most of the solo drivers you see stuck in traffic are listening to something as well. Mobile devices are changing our behaviors in many ways. Even something as basic as reading a book is up for […]
Using Customer Data: Don’t Be Creepy
Businesses have all kinds of data about customers. You can use that data in ways that demonstrate value to your customers, or that erode customer trust or creep people out. You decide. As a previous blog described, campaigns that use customer data can help you reinforce the customer’s perception or realization of solution value. But it’s a small step from personalizing messages […]
The Customer Retention Marketing Opportunity
It’s time for marketers to give customer retention a little love. According to the State of B2B Product Marketing 2015 report by Regalix Research, customer retention marketing comes in dead last in the list of B2B marketing activities. Only about one in four B2B marketers plan for customer retention. Optimists like myself see this situation as a tremendous […]
An Insider’s Guide to the Membership Economy (Book Review)
Question of the day: Are memberships one variation of the Subscription Economy (as suggested in John Warrillow’s The Automatic Customer, which I reviewed here)? Or are we really experiencing the growth of a Membership Economy, for which subscriptions are merely one revenue model? Which is a subset of which? Or does the reality look something […]
