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Subscription Marketing

A Subscription Marketing Manifesto

Effective marketing in the Subscription Economy requires a shift in mindset. Make the commitment to do things differently. I have a subscription or membership component to my business, even if the subscription isn’t part of the actual revenue model. I recognize that relationships are the most important competitive differentiator my business can have. I’m building […]

Subscribed: The Subscription Economy Has Been Waiting for This Book

The Review: Short Version Finally – a comprehensive guide to the Subscription Economy, told from a viewpoint at the center of this tectonic shift. Long Version When I wrote the first edition of Subscription Marketing (published January 2015), I tried to get my head around the scope of the changes happening to businesses as they […]

The Power of Moments (A Book Review)

The Short Version: A Must-Read for Subscription Marketers The Power of Moments: Why Certain Experiences Have Extraordinary Impact should be required reading for marketers who participate in the Subscription Economy. The book both inspires and instructs us in creating the moments and experiences that foster meaningful connections, in our lives and businesses alike. Oh, it’s […]

The Gift of Subscriptions: A Mixed Bag (or Box)

Every year, around this time, I struggle with that age-old problem: shopping. What should I get family members who are distributed around the country? (My own needs are quite simple: books, chocolate, and tea, in case anyone asks…) I spend a fair amount of time thinking and talking about subscription businesses – I even wrote […]

Subscription Guilt Trips

I was having a comment conversation with Robbie Kellman Baxter the other day and… Wait – you don’t know what a comment conversation is? It’s what writers do when they start exchanging ideas and stories in the comments of a blog post, because they’re too lazy to pick up the phone and call, and are […]

Lazy But Efficient Content Marketing [Book Review]

A Review of Master Content Marketing by Pamela Wilson Partway into the prolog of Pamela Wilson’s Master Content Marketing, there’s a section with the following heading: “My Lazy (But Efficient!) Approach to Content Marketing” As soon as I read that heading, I knew that I’d found a content marketing and writing soulmate. My life goal is […]

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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