How frequently you should you post blogs or send emails to your lists? If you have an email list, you may struggle with questions like: Is it better to show up in the inbox every day, or to write less frequently, in more depth? How do you remain memorable without being annoying? When I first started […]
Content marketing
Master Content Strategy by Pamela Wilson – A Book Review
Short Version What is content strategy, anyway? In this relevant and approachable guide, Pamela Wilson lays it all out in a practical, actionable, and fun guide. Master Content Strategy will become one of those books you refer to again and again. Long Version Few people understand content marketing strategy as thoroughly as Pamela Wilson. Lucky for […]
Talking Writing on the Marketing Book Podcast
Why is a book about writing the subject of a Marketing Book Podcast episode, you may ask? One of the biggest challenges of content marketing is creating great content. That means writing well. If you need to up your game, understand what your readers are experiencing. That was the topic of this podcast interview. Give […]
Digging Into an Abundance of Ideas
If you’re one of those writers who waits until a great idea strikes to write, then you may find yourself running low on fodder. For many of us, the act of writing itself primes the mind to identify insights and create something new. This is yet another chicken-and-egg writing situation (like writing and outlining). You […]
Lazy But Efficient Content Marketing [Book Review]
A Review of Master Content Marketing by Pamela Wilson Partway into the prolog of Pamela Wilson’s Master Content Marketing, there’s a section with the following heading: “My Lazy (But Efficient!) Approach to Content Marketing” As soon as I read that heading, I knew that I’d found a content marketing and writing soulmate. My life goal is […]
Three Keys to Writing Copy That Sells More Books
[Update 2020: This is a rare guest post from the wonderful Chris Syme—a woman who shares my combined interests in books and marketing. First published in 2017, the advice is timeless. There is an updated version of her book, which is linked in this article.] Book descriptions, blurbs, social media posts, ad copy. Even though […]