Writing Productivity Tip #3: Welcome the Bad Days. Really. Even the most productive writers have days when things don’t go well: You’re too busy with other things to write. You don’t feel well. There’s something else you’d rather do – anything else, in fact. Writing feels like beating your head against a wall. Everything that comes out is terrible. You’ve […]
Welcome to the Funnel: A Book Review
Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
Write What You Don’t Know (Yet)
Writing Productivity Tip #2: Write What You Don’t Know – Yet! Every writer hears the mantra: “Write what you know.” The heck with that. What fun would it be if we only wrote what everyone already knew? Try writing to figure out what you want to know. In other words, Write before you know what you’re […]
Secrets of Crazy-Productive Writers
Everyone cherishes the image of a tortured writer, laboring long hours, crumpling sheets of paper, drinking in a back room, spiraling into depression. That doesn’t sound like much fun for the writer. I’d rather be someone who writes fluidly and creatively, while engaging with the world, family and friends. A normal person, in other words. […]
Startup Marketing through Content: A Review of Content Inc
Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]
Marketing and the Free Trial
The free trial is a way to bridge the trust gap. Sales and marketing actions can help or hurt that outcome. The free trial is an essential go-to-market strategy, particularly for subscription-based services and SaaS solutions. But between the trial sign-up and the conversion to a paying customer, the business needs to earn the customer’s trust. Businesses vary widely […]