The always entertaining Douglas Burdett created this video book review of Subscription Marketing s a companion to his Marketing Book podcast. If you haven’t heard it, I highly recommend the Marketing Book Podcast as a great way of keeping up on what’s going on in the world of marketing.
Nurturing SaaS Customers through Video
When it comes to helping customers realize success with Software-as-a-Service, video plays an important role. You can send out field engineers and trainers to high-value accounts. But in terms of value nurturing at scale, there’s nothing quite like video. SaaS solutions are often complex, and require people to learn new behaviors if they are to […]
Do Not Save Your Best Writing for Later
Share the Marshmallows In the 1960s, Stanford psychologist Walter Mischel and his students conducted studies on self-discipline in preschoolers. In what has now become known as The Marshmallow Test, toddlers were given the choice of eating one marshmallow immediately, or waiting a few minutes and getting two marshmallows. Those who were able to successfully delay the gratification of […]
Check Out the Marketing Book Podcast
Here’s a worthy New Year’s resolution: keep up on the latest in marketing books in 2016 by listening to the Marketing Book Podcast. Bonus: On the January 1st episode, Douglas Burdett and I discuss Subscription Marketing – the book and the practice. Things we discuss: How the sharing economy and Internet of Things are affecting industries of all […]
Find Your Writing North Star(s)
When I set out to write my first book, I started researching everything from writing to publishing to marketing books. The effort nearly derailed me altogether. There are more writing and book marketing podcasts than you have time to listen to. You cannot read every book, nor follow every blog and watch every video. If you try to […]
Revision: When Does It End?
Writing Productivity Tip #8: Balance Patience and Urgency The hardest part of the revision process is knowing when you’re done. Patience is your friend, to a point. If a deadline looms, do what you can quickly and let it go. But when you have time, you must decide: how long do you keep revising? Brilliance, humor, pithy observations – much of […]