Writing is a critical skill for marketers, especially for those in businesses pursuing content marketing strategies. But it’s only part of the job, easily overshadowed by the constant distractions of the open office, the immediate gratification of social media and online analytics, and interruptions of always-on connectivity. Pressed to create more and better content, how […]
September: Time for Subscription Fatigue
As the calendar turns to September, do you experience any of the following symptoms? Confusion (or surprise) about charges on credit cards for annual subscriptions Deep contemplation triggered by pending renewal announcements Decision fatigue deciding what to do about each new renewal Overflowing email inboxes and a sense of general overwhelm The desire to realign […]
Fast, Fluid, and Fearless: Training your Freewriting
Freewriting fills a critical role in my personal writing process. By freewriting, I mean the act of writing about a topic quickly and fluidly, without stopping to censor or revise. I use the technique to conduct “inner research” into what I already know (or want to find out) about a topic, and to prime the creative pump for future work. […]
Writing in the Workplace: The Open Office
Every Sunday afternoon, a product marketing manager I know sits down at home to write the blog posts and other written projects that she couldn’t complete the previous week. She steals time from her weekend because she isn’t able to get compose blog posts or articles during the week, in the office. She told me this while we were […]
Feeling Lazy? In a Rush? Lame Reasons to Shortcut the Process
You’ve got friends coming over at 6pm for dinner, and you want to serve fresh-baked bread. But you didn’t get around to starting the bread until about 4pm. So – what the heck – you decide to shorten the rising time. You knead the dough, shape the loaves, and throw them in the oven. What could […]
Cognitive Science Terms for Writers
Writing is a product of human thought and behavior. What better way to fine-tune your writing processes than to better understand your brain? In the course of writing The Writer’s Process: Getting Your Brain in Gear, I read many terrific books on cognitive science, behavioral economics, and psychology. This glossary, from the book, aggregates the concepts most relevant for […]