You know how sometimes you find just the right book when you need it, as if someone dropped it into your hands for a reason? That happened to me recently with not one, but two books that turned out to be related to each other: Grit by Angela Duckworth, and Known by Mark Schaefer. These books […]
Writing a Book and Thought Leadership
You hear this advice everywhere: If you want to be a thought leader in a subject, write a book about it. It’s not bad advice, although writing a book is not the only option, nor is it right for everyone. It takes stamina to find success with this path. But it may not play out like […]
Subscription Marketing: Two Years Later
Does your business have a subscription offering? Have you changed your marketing to address the changing behaviors of customers in a growing Subscription Economy? Today I’ve published the second edition of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. Much has changed in the two years since the first edition was published. What’s Changed […]
Celebrate Your Customers’ Successes
What does your business celebrate? Most businesses find time to celebrate their own successes – as they should. Whether it’s a bell that rings every time a purchase order comes in or a party following a great quarter, people find ways to acknowledge and rejoice in successes. Celebrations keep us going through the long haul. But […]
How Long Will It Take to Write This Thing?
A writer’s magazine published a roundup of profiles of authors with new books out. Each author answered that essential question: How long did it take you to write the book? Their answers ranged from two weeks to five years. Your mileage may vary. We’re fascinated with how long it takes other people to write things. The real question isn’t […]
Recording as Revision
Think you’ve mastered the art of writing in a conversational tone? Try recording yourself reading your words aloud. You may discover that you’re not quite as conversational as you had hoped. Reading your words out loud is a great way to edit the work, and one of the revision strategies recommended in The Writer’s Process. When […]