In this Femgineer video, Poornima Vijayashanker and I discuss techniques for being understood when you’re writing or speaking about abstract topics. Highlights include: Getting over your misconceptions about using story Balancing brevity and repetition Dumbing down vs. being clear The video covers topics from my book Writing to Be Understood. If you like the […]
Humor in Otherwise Serious Nonfiction Writing
The careful application of humor catches the reader’s attention, sustains their interest, and, if done well, earns their trust.
Talking Writing on the Marketing Book Podcast
Why is a book about writing the subject of a Marketing Book Podcast episode, you may ask? One of the biggest challenges of content marketing is creating great content. That means writing well. If you need to up your game, understand what your readers are experiencing. That was the topic of this podcast interview. Give […]
Explaining Technical Concepts: Why It Matters [On Femgineer TV]
As a big fan of Poornima Vijayashanker and her the work she does helping techies develop their careers, I was thrilled to have the chance to chat with her on the latest episode of <Build> on her Femgineer TV channel. The subject was the topic of my latest book, Writing to Be Understood, and how […]
Pay What You Want Pricing – A Book Review
Short Version The Complete Guide to Pay What You Want Pricing: How You Can Share Your Work and Still Make a Profit by Tom Morkes has inspired me to experiment with this pricing model in my own business. It’s filled with solid, practical advice. Check it out. The Long Version There’s an old (really old) […]
Revising for Cognitive Ease
Every writer faces similar questions when revising their words: How much revision does this need? How much time am I willing to put into it? When is the piece “good enough”? Can I hand it off to someone else to edit, clean up, and take care of? You only know when you’ve done enough if […]