Short Version What is content strategy, anyway? In this relevant and approachable guide, Pamela Wilson lays it all out in a practical, actionable, and fun guide. Master Content Strategy will become one of those books you refer to again and again. Long Version Few people understand content marketing strategy as thoroughly as Pamela Wilson. Lucky for […]
The Podcast Interview and Beyond
This is the third in a series of posts about being a podcast guest. Read the first one here. The hour for your podcast interview has arrived. If you’ve done your preparation work as described in the previous post in this series, then you’ve got a few notes together, you understand the audience, and you know […]
Collaborative Writing
Although writing in the workplace is a team sport, usually only one team member bats at a time. After the planning phase, the designated writer accepts responsibility for putting the words together for the first draft. In some situations, however, team participation also extends to the drafting phase. Truly collaborative writing presents significant challenges for […]
How to Improve Your Technical Explanations [Video]
In this Femgineer video, Poornima Vijayashanker and I discuss techniques for being understood when you’re writing or speaking about abstract topics. Highlights include: Getting over your misconceptions about using story Balancing brevity and repetition Dumbing down vs. being clear The video covers topics from my book Writing to Be Understood. If you like the […]
Humor in Otherwise Serious Nonfiction Writing
The careful application of humor catches the reader’s attention, sustains their interest, and, if done well, earns their trust.
Talking Writing on the Marketing Book Podcast
Why is a book about writing the subject of a Marketing Book Podcast episode, you may ask? One of the biggest challenges of content marketing is creating great content. That means writing well. If you need to up your game, understand what your readers are experiencing. That was the topic of this podcast interview. Give […]