My first job in marketing involved pitching software for database backup and recovery, specifically to reduce downtime and data loss. At that time, databases weren’t as distributed and resilient as they are now, and outages happened more often than anyone wanted. We discovered that many businesses weren’t motivated to invest in backup and recovery solutions […]
Detours, Diversions, and Cancellations: Writing as a Journey
Many of my favorite travel experiences were never part of any planned itinerary: running into someone from my hometown in a restaurant in a different continent, an impromptu concert experienced in a cathedral, or the tiny restaurant we stumbled into when the one we planned to visit was full, and which resulted in the most […]
Writing for Overloaded Readers: It’s Not Dumbing Down
As college students, we are taught to read and analyze literature or dense texts, and to elaborate our brilliant thoughts in complex sentences. Then we enter the real world, and it all goes out the window. Business writing coaches and style guides sing the praises of a “conversational” tone in writing. We are encouraged to communicate […]
Reader, Come Home: A Book Review
Short Version In Reader, Come Home: The Reading Brain in a Digital World, Maryanne Wolf makes the argument that the digital world is transforming our reading brains, and not always for the better. Only by understanding these changes can we figure out how to navigate them and form a brighter future for a literate, and […]
Stories and Fiction, Facts and Truth
Stories and fiction are not synonymous. Facts can mislead, and frequently do. Fictional stories can hold meaningful truths. Data can distract us. Whether we’re reading stories online or writing for others, we need to keep a few distinctions clear in our heads: stories vs. fiction, truth vs. facts, fibs vs. frauds. Stories and fiction For […]
Wired for Story: A Book Review
Short Version A story proves itself not on the paper but in the reader’s brain. In Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence, Lisa Cron offers valuable insights and practical advice for crafting better stories. Long Version: 3 Things I Love about This book (As […]