Reading Fanocracy by David Meerman Scott and Reiko Scott will change the way you think about being a fan in your own life and cultivating fans for your business. Marketers everywhere should read this book to transform the way they think about supporting customers. The Full Review One thing I enjoy about David Meerman Scott’s […]
Is This the Year You Write?
Is this the year you take up your pen, metaphorically or physically, and raise your voice for a cause that you believe in? Is this the year you write that article, or share an opinion piece with the local paper about a topic that you care deeply about? Will you write a blog post that […]
How Often Should You Blog?
How frequently you should you post blogs or send emails to your lists? If you have an email list, you may struggle with questions like: Is it better to show up in the inbox every day, or to write less frequently, in more depth? How do you remain memorable without being annoying? When I first started […]
Books to Give Writers: 2019 Edition
One of the best gifts you can give someone is a book that will change their lives. And do you know who really loves getting books as gifts? People who write. I carry bits and pieces of the writing advice I’ve heard around in my head. Sometimes, I bring back up an image from Elizabeth […]
Be Generous and Strategic in Book Marketing
I often speak about book marketing to various groups of writers. Sometimes the writers all belong to a single genre (like Sisters in Crime). Sometimes everyone is self-publishing, but writing in different genres. And sometimes, as at the San Francisco Writer’s Conference, people write in all genres, following various paths to publication. Here’s the catch […]
Short-Term, Intentional Obsession
To finish a major project like a book, you often have to put aside everything else for a period of time: Close the door. Stop responding to emails. Put aside the books you want to read, courses you want to take, and meetings you should attend. Delay other activities—even projects you should be doing. It’s […]