Writing Productivity Tip #5: Give the Draft Room to Breathe You’ve dismissed the inner editor and created the first draft of your blog post, report, book chapter, whatever. You’re on a roll – what next? Now walk away. Give it some breathing room. Writing and revising are separate disciplines, and don’t work well when they crowd […]
Write for Flow, Not Perfection
Writing Productivity Tip #4: Give Your Inner Editor the Day Off You’re ready to start drafting something – a blog post, report, short story, or chapter of a nonfiction book. Do you write swiftly and efficiently? Or do you spend time struggling over word choice and sentence structure? The best possible case is to achieve a state of […]
Marketing and the Subscription Economy: A Zuora Video
At the Subscribed conference in San Francisco last May, I sat down to talk with Zuora about marketing in the subscription economy. Here’s a transcript; the video is below. In the traditional marketing environment, a lot of marketers only keep their eye on the ball up to the point of the sale. They think about customer retention, […]
Persistence — The Essential Writing Practice
Writing Productivity Tip #3: Welcome the Bad Days. Really. Even the most productive writers have days when things don’t go well: You’re too busy with other things to write. You don’t feel well. There’s something else you’d rather do – anything else, in fact. Writing feels like beating your head against a wall. Everything that comes out is terrible. You’ve […]
Welcome to the Funnel: A Book Review
Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
Write What You Don’t Know (Yet)
Writing Productivity Tip #2: Write What You Don’t Know – Yet! Every writer hears the mantra: “Write what you know.” The heck with that. What fun would it be if we only wrote what everyone already knew? Try writing to figure out what you want to know. In other words, Write before you know what you’re […]