Freewriting fills a critical role in my personal writing process. By freewriting, I mean the act of writing about a topic quickly and fluidly, without stopping to censor or revise. I use the technique to conduct “inner research” into what I already know (or want to find out) about a topic, and to prime the creative pump for future work. […]
Writing in the Workplace: The Open Office
Every Sunday afternoon, a product marketing manager I know sits down at home to write the blog posts and other written projects that she couldn’t complete the previous week. She steals time from her weekend because she isn’t able to get compose blog posts or articles during the week, in the office. She told me this while we were […]
Feeling Lazy? In a Rush? Lame Reasons to Shortcut the Process
You’ve got friends coming over at 6pm for dinner, and you want to serve fresh-baked bread. But you didn’t get around to starting the bread until about 4pm. So – what the heck – you decide to shorten the rising time. You knead the dough, shape the loaves, and throw them in the oven. What could […]
Cognitive Science Terms for Writers
Writing is a product of human thought and behavior. What better way to fine-tune your writing processes than to better understand your brain? In the course of writing The Writer’s Process: Getting Your Brain in Gear, I read many terrific books on cognitive science, behavioral economics, and psychology. This glossary, from the book, aggregates the concepts most relevant for […]
Recent Podcasts and Interviews
Why Any Industry Can Be Disrupted by the Subscription Economy – Bitrix 24 Interview In this interview with Bitrix24, we discussed the fundamentals of subscription marketing, and how the subscription economy is changing both industries and marketing. Read it here. Finding Your Place in the Subscription Economy – Rightly Designed Podcast Thomas McGee of Rightly […]
Writing for Resonance
A few years ago, my brother and sister-in-law gave us a beautiful bowl. Although I have always considered the bowl to be lovely, we’d had it for a few years before it revealed its true gift: It sings with me. I’m a classically-trained soprano. When I hit a specific high note in practice, the bowl starts ringing, extending and […]