We love our heroes. They inspire and entertain us. But we often ignore the broader lessons of how those heroes achieve their goals. We read stories of visionary company founders, but don’t notice the founding team members who pull long hours and take career risks. Nor do we profile the angel investors, the early hires, […]
Marketing Advice for New Authors (Part One)
Today’s guest post is by Karen Ferreira, an illustrator, owner of Get Your Book Illustrations, and the organizer of the recent Children’s Book Mastery summit. She and I had a lively conversation about book marketing strategies as part of that summit, and she has contributed a two-part series of blog posts based on that conversation. As a […]
What Do You Amplify?
Finding the time to write can be challenging. But writing isn’t the only way to share important thoughts and viewpoints. We affect the world around us through the ideas we endorse and share, both online and in book form. We signal our approval of content with likes or other online reactions. We amplify posts by […]
Value Nurturing Defined
A Marketing Term You Should Know Five years ago, I proposed that marketers add the term value nurturing to their vocabularies and their marketing plans. Value nurturing is nothing more than enhancing the customer’s experience of value, after the conversion or the sale. It’s a critical marketing practice today because more businesses are basing their […]
What Is Subscription Marketing, Anyway?
When I first published a book titled Subscription Marketing in 2015, many business marketers didn’t understand how it applied to them. They thought it was only about newspapers, or magazines, or perhaps email marketing. Even people marketing cloud-based software didn’t see the connection with their own work. Subscription marketing isn’t only about selling subscriptions. It’s […]
Fear of Publishing Your Writing
You’ve Written Something. Now What? Most of the posts on this blog focus on the process of writing: planning the work, putting the words together, and moving forward. But how do you approach the next step? Writers face two kinds of existential anxiety. Some writers worry about whether people will like their work. Experienced writers […]