Are you looking for new ways to serve your audience and extend your impact?
Consider creating a workbook—either as a companion to an existing book or class, or as a product that stands on its own.
A well-designed workbook can:
- Deepen your impact. Encourage people to engage actively with your ideas, rather than passively reading.
- Extend your reach. Attract people who prefer interactive, hands-on exploration over traditional books or more intensive courses.
- Support your business or teaching. Use the workbook in workshops, coaching, or online programs.
- Boost your book’s value. A workbook may attract a new audience to an existing book.
Creating a great workbook is part writing, part experience design. In this workshop, you’ll:
- Clarify your purpose. Define what you want the workbook to do—for your reader and for you.
- Make a plan. Each week includes a hands-on assignment to move your project forward.
- Get expert and peer feedback. Share your ideas in a supportive small group and refine them based on feedback.
- Build momentum. Walk away with a clear plan to finish your workbook.
You don’t have to figure it out alone—and this will be fun, I promise.
How this Workshop Works
This workshop spans three weeks and combines work done on your own and with the group. Every week you’ll receive the following:
- A video explaining key ideas and concepts
- An assignment to work on (and in one case, to send in ahead of time.)
In the 90-minute meetings, we’ll discuss the assignments. You’ll get the chance to share your work and test some of your questions and approaches with the broader group. (You may even meet a new writing friend!) I will also offer critique and feedback.
What We’ll Cover
Week 1: Overall workbook strategy
- Clarify what you want from your workbook and how it fits with your existing book and/or other offerings.
- Look at workbooks in your slice of the adult market.
- Identify your key audience.
- Start the plan for your own workbook.
Week Two: Content outline and strategy
Dive deeper into what the workbook should look like and how to approach it.
- Why will the user pick up the workbook?
- What will they get from it? A personal transformation? Specific instructions?
- What’s the balance of explanation and exercise?
- What format(s) will you use?
Week Three: Engaging the reader
- Explore different types of questions and interactivity. You’ll learn how to construct questions or prompts to lead the reader into writing or engaging. And, you can get a few of us to try those questions and see if we get stuck.
- Explore production issues and possibilities.
By the end, you should have a good idea of how to create an effective workbook, and a plan to get it done. You may even meet new writing friends or people willing to be first testers.
Details
Cost: $500
The workshop is limited to a small group, so sign up quickly to reserve your space.
You will receive recordings of the Zoom sessions, but you will get more value from attending in real time and interacting with the group.
Sign up below to join a waiting list.
