The Review: Short Version Finally – a comprehensive guide to the Subscription Economy, told from a viewpoint at the center of this tectonic shift. Long Version When I wrote the first edition of Subscription Marketing (published January 2015), I tried to get my head around the scope of the changes happening to businesses as they […]
Zuora
The Subscribed Podcast
Zuora has launched a new podcast about the implications of the Subscription Economy, and I had the pleasure of being a guest on episode #2. It was a pleasure to speak with Tom Krackeler and Rachel English from Zuora, as they understand the marketing implications of the subscription business model. We talked about: Why marketers […]
Marketing and the Subscription Economy: A Zuora Video
At the Subscribed conference in San Francisco last May, I sat down to talk with Zuora about marketing in the subscription economy. Here’s a transcript; the video is below. In the traditional marketing environment, a lot of marketers only keep their eye on the ball up to the point of the sale. They think about customer retention, […]
Subscription Horror Stories
Don’t cover your eyes, because in this post, we’re going to look at subscription horror stories in the context of popular horror, dark comedy, and sci-fi books and movies. Sometimes you need to look your worst fears in the face so you can avoid them. Now you can rent a movie and call it market research! […]
Disrupting Digital Business: A Book Review and Marketing Perspective
The word ‘disruptive’ is thrown around a lot lately. It made Forbes’ list of the 10 most overused startup buzzwords. But there’s a good reason for that. Disruption is all around us. It’s better to acknowledge and embrace that fact (even at the risk of overusing buzzwords) than to ignore it and find yourself marginalized […]
