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white papers

Messaging part 2: The messaging review

In my last post (There’s always time for messaging) I talked about a few strategies for selling the ‘messaging’ part of a content marketing project. It’s important to nail down key messaging before writing website content, white papers or other content. How do you conduct a review of the messaging, particularly if it’s something that […]

There’s always time for messaging

Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have time for that” or “Just work with what you see on our web page, the […]

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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