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Another Book Review of Everybody Writes

October 13, 2014 by Anne Janzer 2 Comments

You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written pieces. The book is useful for anyone who finds themselves writing for work, and particularly on behalf […]

Filed Under: Book reviews, Content marketing, Writing Tagged With: Ann Handley, book review, content marketing, Doug Kessler, Everybody Writes, website copy, writing

Messaging part 2: The messaging review

March 30, 2012 by Anne Janzer Leave a Comment

In my last post (There’s always time for messaging) I talked about a few strategies for selling the ‘messaging’ part of a content marketing project. It’s important to nail down key messaging before writing website content, white papers or other content. How do you conduct a review of the messaging, particularly if it’s something that […]

Filed Under: Business writing, Content marketing Tagged With: Anne Janzer, content marketing, messaging, messaging review, product messaging, website copy, white papers

There’s always time for messaging

March 15, 2012 by Anne Janzer Leave a Comment

Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have time for that” or “Just work with what you see on our web page, the […]

Filed Under: Business writing, Technology marketing Tagged With: Anne Janzer, content marketing, marketing, messaging, messaging map, product messaging, website copy, websites, white papers

Crusading against random Capitalization

February 8, 2012 by Anne Janzer Leave a Comment

  by  cheesy42  I’m taking a break from marketing-related subjects to launch a campaign against random capitalization in the middle of sentences.  It’s a tough job, but apparently someone has to do it. Some subset of the population has a compulsion to capitalize random words for little apparent reason.  It’s almost as if they have a memory […]

Filed Under: Business writing, Writing Tagged With: Anne Janzer, capital letters, marketing, website copy

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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