• Skip to content
  • Skip to primary sidebar
  • Skip to footer

Anne Janzer

Author

  • About
    • About Anne Janzer
    • About Cuesta Park Consulting
    • Virtual Events
    • In the News
    • Privacy
  • Blog
    • All posts
    • Writing posts
    • Book reviews
    • Book marketing
    • Subscription Marketing
  • Books
    • Get the Word Out
    • Subscription Marketing, 3rd Edition
    • The Writer’s Process
    • Writing To Be Understood
    • The Workplace Writer’s Process
    • Books for Colleges and Universities
    • Bulk Book Purchase Offers
  • Courses & Events
    • Book Marketing Webinars
    • Revising Your Writing
    • Getting Started on Your Nonfiction Book
    • Mastering the Review Process
    • B2B Storytelling Workshop
    • Speaking and Workshops
  • Resources
  • Services
    • Business Writing Coaching
    • Nonfiction Book Proposal Services
    • Nonfiction Book Coaching or Editing
You are here: Home / Archives for subscriptions

subscriptions

Marketing and the Subscription Economy: A Zuora Video

November 17, 2015 by Anne Janzer Leave a Comment

At the Subscribed conference in San Francisco last May, I sat down to talk with Zuora about marketing in the subscription economy. Here’s a transcript; the video is below. In the traditional marketing environment, a lot of marketers only keep their eye on the ball up to the point of the sale. They think about customer retention, […]

Filed Under: Subscription Marketing Tagged With: customer success, marketing, Subscription Marketing, subscriptions, Zuora

Subscription Horror Stories

August 27, 2015 by Anne Janzer Leave a Comment

Don’t cover your eyes, because in this post, we’re going to look at subscription horror stories in the context of popular horror, dark comedy, and sci-fi books and movies. Sometimes you need to look your worst fears in the face so you can avoid them. Now you can rent a movie and call it market research! […]

Filed Under: Subscription Marketing Tagged With: horror stories, Stephen King, subscriptions, Zuora

Primary Sidebar

Recent Posts

  • Nobody Owes Us Attention
  • Amazon Decoded by David Gaughran (2nd Edition)
  • Does Jargon Make You Look Insecure?
  • Hope and Process
  • The Story Advantage: A Book Review

Blog categories

  • Book marketing
  • Book reviews
  • Business writing
  • Content marketing
  • News
  • Subscription Marketing
  • Technology marketing
  • Writing

Footer

Get in touch

Contact

Connect on social media

  • Facebook
  • LinkedIn
  • Twitter

Login

Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

© 2021 Anne Janzer · Rainmaker Platform

Privacy Policy