• Skip to content
  • Skip to primary sidebar
  • Skip to footer

Anne Janzer

Author

  • About
    • About Anne Janzer
    • About Cuesta Park Consulting
    • Virtual Events
    • In the News
    • Privacy
  • Blog
    • All posts
    • Writing posts
    • Book reviews
    • Book marketing
    • Subscription Marketing
  • Books
    • Get the Word Out
    • Subscription Marketing, 3rd Edition
    • The Writer’s Process
    • Writing To Be Understood
    • The Workplace Writer’s Process
    • Books for Colleges and Universities
    • Bulk Book Purchase Offers
  • Courses & Events
    • Book Marketing Webinars
    • Revising Your Writing
    • Getting Started on Your Nonfiction Book
    • Mastering the Review Process
    • B2B Storytelling Workshop
    • Speaking and Workshops
  • Resources
  • Services
    • Business Writing Coaching
    • Nonfiction Book Proposal Services
    • Nonfiction Book Coaching or Editing
You are here: Home / Archives for subscription

subscription

The Automatic Customer: A Book Review

February 25, 2015 by Anne Janzer Leave a Comment

Have you ever heard of the Blue Car Syndrome? It’s the non-scientific name for what happens when you buy a blue car, then start seeing blue cars everywhere. I’ve been experiencing the effect lately when it comes to subscription businesses. While working on a book about the implications of subscription models on marketing, I started […]

Filed Under: Book reviews, Subscription Marketing Tagged With: Automatic Customer, BarkBox, business model, facebook, John Warrillow, marketing, Netflix, subscription

Why Marketers Should Read The New Rules of Sales and Service

January 13, 2015 by Anne Janzer Leave a Comment

If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got a new book out, The New Rules of Sales and Service. Again, it’s a marketing […]

Filed Under: Book reviews, Content marketing, Subscription Marketing Tagged With: content marketing, David Meerman Scott, sales objections, service, storytelling, subscription

Primary Sidebar

Recent Posts

  • Nobody Owes Us Attention
  • Amazon Decoded by David Gaughran (2nd Edition)
  • Does Jargon Make You Look Insecure?
  • Hope and Process
  • The Story Advantage: A Book Review

Blog categories

  • Book marketing
  • Book reviews
  • Business writing
  • Content marketing
  • News
  • Subscription Marketing
  • Technology marketing
  • Writing

Footer

Get in touch

Contact

Connect on social media

  • Facebook
  • LinkedIn
  • Twitter

Login

Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

© 2021 Anne Janzer · Rainmaker Platform

Privacy Policy