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Does Loss Aversion Prevent You From Writing?

October 19, 2016 by Anne Janzer 2 Comments

“I want to write a book, but I’m worried about how long it will take to recoup the investment of time and money. And what if I never do?” “I started on a book, but another interesting project popped up, so I’ve stuck it in a drawer for the future.” Do either of these statements sound […]

Filed Under: Writing Tagged With: behavioral economics, Daniel Kahneman, loss aversion, publishing, spending, writing

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