“Build your author platform; be active on social media.” When you hear this advice as an aspiring author, you may head off to the online world to build that all-important platform. You spend time learning, reading posts, following others, posting, and joining online communities. Time passes, and you build a social media following and presence. You learn from […]
Social media
Sell More Books with Less Social Media [Book Review]
Authors face a veritable gauntlet of online book marketing advice. Deciding which strategies to follow can be overwhelming. (See last week’s post on avoiding decision fatigue when publishing your book.) When it comes to book promotion and social media, much of the advice follows the model “this worked for me (or author x), so it should work for […]
Tuning requires listening – in music and marketing
Something magical happens in choral singing when everyone listens and tunes with each other – the tuning locks, the overtones all kick in, and the sound is transformed to wonderful. Although each individual may be singing a little softer, the overall effect is more powerful. What does this have to do with marketing, you might […]