The moment when someone signs up as a customer, your relationship with that person shifts. If you come from a traditional marketing and sales environment with a linear funnel, you might ring a gong to mark the deal and hand the customer off to another part of the business. But if your business depends on long-term customer relationships, recognize the […]
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Taking the Long View in Startup Marketing
This post was initially published on the Crowded Ocean blog – a terrific source of inspiration for marketers in startups. Marketing in a startup is often a crazed endeavor. Desperate for growth, an understaffed marketing department struggles to keep up with constant demands for more leads. I’d like to suggest something almost heretical: Startup marketers should […]
