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You are here: Home / Archives for SaaS

SaaS

Nurturing SaaS Customers through Video

January 12, 2016 by Anne Janzer Leave a Comment

  When it comes to helping customers realize success with Software-as-a-Service, video plays an important role. You can send out field engineers and trainers to high-value accounts. But in terms of value nurturing at scale, there’s nothing quite like video. SaaS solutions are often complex, and require people to learn new behaviors if they are to […]

Filed Under: Subscription Marketing Tagged With: LinkedIn, Lynda, SaaS, Skillshare, value nurturing, Video

Subscriptions Are Eating Software

December 8, 2015 by Anne Janzer 3 Comments

In an essay published in the Wall Street Journal in 2011, Marc Andreeson famously described the path of the technology industry with the phrase “Software is eating the world.” (Read the original article here.) In short, software is disrupting the technology industry, sector by sector. Everything that a technology sector does is eventually absorbed into software. There’s […]

Filed Under: Subscription Marketing Tagged With: Andreeson, ebook, SaaS, SaaS marketing, software-as-a-service, Subscription Marketing

Marketing and the Free Trial

October 13, 2015 by Anne Janzer Leave a Comment

The free trial is a way to bridge the trust gap. Sales and marketing actions can help or hurt that outcome. The free trial is an essential go-to-market strategy, particularly for subscription-based services and SaaS solutions. But between the trial sign-up and the conversion to a paying customer, the business needs to earn the customer’s trust. Businesses vary widely […]

Filed Under: Subscription Marketing Tagged With: conversion, customer advocacy, customer conversion, free trial, Marketing and the Free Trial, Rainmaker Platform, SaaS, Subscription Marketing, value nurturing

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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