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Anne Janzer

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SaaS

Nurturing SaaS Customers through Video

  When it comes to helping customers realize success with Software-as-a-Service, video plays an important role. You can send out field engineers and trainers to high-value accounts. But in terms of value nurturing at scale, there’s nothing quite like video. SaaS solutions are often complex, and require people to learn new behaviors if they are to […]

Subscriptions Are Eating Software

In an essay published in the Wall Street Journal in 2011, Marc Andreeson famously described the path of the technology industry with the phrase “Software is eating the world.” (Read the original article here.) In short, software is disrupting the technology industry, sector by sector. Everything that a technology sector does is eventually absorbed into software. There’s […]

Marketing and the Free Trial

The free trial is a way to bridge the trust gap. Sales and marketing actions can help or hurt that outcome. The free trial is an essential go-to-market strategy, particularly for subscription-based services and SaaS solutions. But between the trial sign-up and the conversion to a paying customer, the business needs to earn the customer’s trust. Businesses vary widely […]

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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