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A must-read for marketers: To Sell is Human

February 28, 2013 by Anne Janzer Leave a Comment

Do you feel uncomfortable when someone ‘confuses’ marketing with sales? Reading Daniel Pink’s new book To Sell is Human might change your mind. According to Pink, teachers, physicians, entrepreneurs and others are all in the business of selling. My only worry is that our conditioned aversion to the idea of sales will prevent more people […]

Filed Under: Content marketing Tagged With: Anne Janzer, book review, content marketing, Daniel Pink, marketing, pitch, sales, To Sell is Human

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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