You know how sometimes you find just the right book when you need it, as if someone dropped it into your hands for a reason? That happened to me recently with not one, but two books that turned out to be related to each other: Grit by Angela Duckworth, and Known by Mark Schaefer. These books […]
Mark Schaefer
The Content Code: A Book Review
Here are a few of the articles that have appeared in my newsfeed in recent weeks: 25 podcasts that will make you a better marketer The top 200 content marketing brands and influencers 11 blogs every marketer should subscribe to 20 books every marketer should read in 2016 Do you have time to read and follow all of this? Heck, I […]
B2B Marketing Forum: 5 Ideas that Stick
I have just returned from MarketingProfs’ B2B Marketing Forum 2015 in Boston. The last time I attended was in 2007, back when B2B marketers were still puzzled by social media. I can’t help reflecting on how much has changed. Here are my personal, top take-aways on the state of B2B marketing, as represented by this gathering. 1. […]
