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You are here: Home / Archives for Linda Popky

Linda Popky

Advice for Marketing Writers: A Podcast Interview

September 28, 2016 by Anne Janzer Leave a Comment

Writing is a critical skill for marketers, especially for those in businesses pursuing content marketing strategies. But it’s only part of the job, easily overshadowed by the constant distractions of the open office, the immediate gratification of social media and online analytics, and interruptions of always-on connectivity. Pressed to create more and better content, how […]

Filed Under: Content marketing, Writing Tagged With: Linda Popky, Marketing Thought Leadership, podcast

Marketing Above the Noise by Linda Popky

April 9, 2015 by Anne Janzer Leave a Comment

A Call to Reason and Strategy As soon as I read this statement, I knew I’d like Linda Popky’s new book: “It’s time to move the discussion away from today’s latest hot marketing tools and tactics to what really counts: convincing customers to trust you with their business – not just once, but time and […]

Filed Under: Book reviews, Technology marketing Tagged With: book review, customer marketing, Linda Popky, Marketing Above the Noise, value nurturing

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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