You hear this advice everywhere: If you want to be a thought leader in a subject, write a book about it. It’s not bad advice, although writing a book is not the only option, nor is it right for everyone. It takes stamina to find success with this path. But it may not play out like […]
Jay Baer
Five Reasons to Love Youtility by Jay Baer [Book review]
![Five Reasons to Love Youtility by Jay Baer [Book review]](https://annejanzer.com/wp-content/uploads/2015/09/img-youtility-book-300x200.png)
The world of business and marketing is filled with good books, and few people have time to read all of them. If you haven’t read it yet, make sure that Youtility by Jay Baer has a place on your list. Youtility was published in 2013 – it’s taken me two years. (My bad!) It’s relevant […]
Where are the social media failure stories?
I’ve attended a number of webinars about using social media in marketing, and keep hearing wonderful success stories — sometimes stories about the same companies over and over. (Zappos again? Really?) For all the social media success stories you hear, it’s worth asking – where are the stories of the efforts that didn’t pay off? […]
