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GoPro

Cultivating Content from Customers

July 1, 2015 by Anne Janzer Leave a Comment

Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source for this content than the customers themselves? You may have heard the term user-generated content, referring […]

Filed Under: Content marketing, Subscription Marketing Tagged With: content cultivation, content marketing, customer success, GoPro, Pley, PleyWorld, Totango, user-generated content

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