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freelance writing

Minimum Viable Messaging for Startups

September 19, 2014 by Anne Janzer Leave a Comment

Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception […]

Filed Under: Technology marketing Tagged With: Anne Janzer, B2B marketing, Eric Reis, freelance writing, Lean Startup, messaging document, product messaging, startup

Top 5 reasons to create a product messaging map

January 24, 2011 by Anne Janzer 1 Comment

I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document.  Some people didn’t understand why he was spending the time creating an internal messaging document rather than diving right in to creating the outbound content. It may seem that I am stating […]

Filed Under: Content marketing Tagged With: content marketing, freelance writing, messaging document, postaweek2011, product marketing, product messaging

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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