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Using Customer Data: Don’t Be Creepy

May 26, 2015 by Anne Janzer Leave a Comment

Using Customer Data: Don’t Be Creepy

Businesses have all kinds of data about customers. You can use that data in ways that demonstrate value to your customers, or that erode customer trust or creep people out. You decide. As a previous blog described, campaigns that use customer data can help you reinforce the customer’s perception or realization of solution value. But it’s a small step from personalizing messages […]

Filed Under: Subscription Marketing, Technology marketing Tagged With: Anne Janzer, customer data, customer loyalty, customer success, data, Shutterfly, Uber, value nurturing

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