“What you see is all there is.” That is how Daniel Kahneman describes the “availability heuristic.” Put simply, if we cannot think of a recent example of something, we discount its probability. If it doesn’t come easily to mind, it probably doesn’t happen. With writing, sometimes what you see is nothing. Silence can dissuade us from continuing to […]
Daniel Kahneman
Does Loss Aversion Prevent You From Writing?
“I want to write a book, but I’m worried about how long it will take to recoup the investment of time and money. And what if I never do?” “I started on a book, but another interesting project popped up, so I’ve stuck it in a drawer for the future.” Do either of these statements sound […]
Behavioral Writing Sciences
In 2002, a psychologist (Daniel Kahneman) won a Nobel Prize for Economic Sciences. Yes, you read that correctly. A psychologist won a prize in economics, by studying the imperfect, human variable in economic equations. Kahneman is a pioneer in the field of behavioral economics: a mash-up of psychology, neuroscience, and economics. It examines how people make decisions in the real […]
9 Marketing Books That Would Make Great Gifts
Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving. by Wiertz Sebastien With that in mind, here are a few suggestions for books to give […]
