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You are here: Home / Archives for Daniel Kahneman

Daniel Kahneman

Writing and the Unseen Impact

February 14, 2017 by Anne Janzer 3 Comments

Writing and the Unseen Impact

“What you see is all there is.” That is how Daniel Kahneman describes the “availability heuristic.” Put simply, if we cannot think of a recent example of something, we discount its probability. If it doesn’t come easily to mind, it probably doesn’t happen. With writing, sometimes what you see is nothing. Silence can dissuade us from continuing to […]

Filed Under: Writing Tagged With: Daniel Kahneman, metrics

Does Loss Aversion Prevent You From Writing?

October 19, 2016 by Anne Janzer Leave a Comment

Does Loss Aversion Prevent You From Writing?

“I want to write a book, but I’m worried about how long it will take to recoup the investment of time and money. And what if I never do?” “I started on a book, but another interesting project popped up, so I’ve stuck it in a drawer for the future.” Do either of these statements sound […]

Filed Under: Writing Tagged With: behavioral economics, Daniel Kahneman, loss aversion, publishing, spending, writing

Behavioral Writing Sciences

June 30, 2016 by Anne Janzer Leave a Comment

Behavioral Writing Sciences

In 2002, a psychologist (Daniel Kahneman) won a Nobel Prize for Economic Sciences. Yes, you read that correctly. A psychologist won a prize in economics, by studying the imperfect, human variable in economic equations. Kahneman is a pioneer in the field of behavioral economics: a mash-up of psychology, neuroscience, and economics. It examines how people make decisions in the real […]

Filed Under: Writing Tagged With: behavioral economics, behavioral writing sciences, Daniel Kahneman, The Writer's Process, writing

9 Marketing Books That Would Make Great Gifts

December 10, 2014 by Anne Janzer Leave a Comment

Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving.    by  Wiertz Sebastien  With that in mind, here are a few suggestions for books to give […]

Filed Under: Content marketing Tagged With: Ann Handley, Anne Janzer, Bernadette Jiwa, book reviews, content marketing, Daniel Kahneman, Daniel Pink, David Meerman Scott, Joe Pulizzi, Jonah Sachs, Maria Ross, marketing books, Ty Montague

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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