• Skip to content
  • Skip to primary sidebar
  • Skip to footer

Anne Janzer

Author

  • About
    • Bio
    • About Cuesta Park Consulting
    • In the News
    • Events
    • Contact
    • Privacy
  • Blog
    • All posts
    • Writing posts
    • Book reviews
    • Book marketing
  • Books
    • The Writer’s Process
    • Writing To Be Understood
    • The Workplace Writer’s Process
    • Subscription Marketing, 2nd Edition
    • Audiobooks
    • Books for Colleges and Universities
    • Bulk Book Purchase Offers
  • Courses
    • Mastering the Review Process
    • Revising Your Writing
    • Getting Started on Your Nonfiction Book
    • B2B Storytelling Workshop
    • Speaking and Workshops
  • Services
    • Business Writing Coaching
  • Resources
You are here: Home / Archives for customer retention

customer retention

It’s Never Too Early to Start Planning for Customer Retention

June 10, 2015 by Anne Janzer Leave a Comment

It’s Never Too Early to Start Planning for Customer Retention

“Value nurturing sounds great, but first we need to prioritize lead generation.” Lead generation almost always takes priority over customer retention efforts. According to a recent study by Regalix Research, only about one in four B2B marketers plans for customer retention. The rest are simply too busy getting new leads. I understand, really. Before you can worry […]

Filed Under: Content marketing, Subscription Marketing Tagged With: customer retention, retirement, value nurturing

Getting Creative about Customer Retention Marketing

May 7, 2015 by Anne Janzer Leave a Comment

Getting Creative about Customer Retention Marketing

On Wednesday, May 13, I’ll be hosting a webinar on Creative Approaches to Retention Marketing. To whet your appetite, here’s a sneak preview of a few of the topics: Using video to add personality to customer communications Why customer retention marketing campaigns is how you do Customer Success at scale. How to go back in time and find loyal customers before they […]

Filed Under: Subscription Marketing Tagged With: customer retention, customer retention marketing, customer success, Totango, webinar

The Customer Retention Marketing Opportunity

April 23, 2015 by Anne Janzer Leave a Comment

The Customer Retention Marketing Opportunity

It’s time for marketers to give customer retention a little love. According to the State of B2B Product Marketing 2015 report by Regalix Research, customer retention marketing comes in dead last in the list of B2B marketing activities. Only about one in four B2B marketers plan for customer retention. Optimists like myself see this situation as a tremendous […]

Filed Under: Subscription Marketing, Technology marketing Tagged With: Anne Janzer, customer retention, Customer Success Summit, marketing, retention marketing, Totango, webinar

Primary Sidebar

Fields marked with a * are required.

Want to do more with your writing?

Subscribe to the Writing Practices list for every-other-week emails and monthly writing-related book giveaways.

You'll also get my guide to overcoming writing barriers.

Recent Posts

  • Books to Give Writers: 2019 Edition
  • Be Generous And Strategic in Book Marketing
  • Short-Term, Intentional Obsession
  • Making Revision a Habit with WordRake
  • Finding Your Ideal Creative Environment

Blog categories

  • Book marketing
  • Book reviews
  • Business writing
  • Content marketing
  • News
  • Subscription Marketing
  • Technology marketing
  • Writing

Footer

Connect on social media

  • Facebook
  • LinkedIn
  • Twitter
Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

Login

© 2019 Anne Janzer · Rainmaker Platform

Privacy Policy