Your best marketing ideas may come from outside the marketing organization – even outside the company. In the case of Pley, a simple suggestion from a busy parent resulted in a business success and many happy children. Pley is a subscription-based service for children’s toys. In shorthand: Netflix for LEGOs. The company does many things […]
customer loyalty
Using Customer Data: Don’t Be Creepy
Businesses have all kinds of data about customers. You can use that data in ways that demonstrate value to your customers, or that erode customer trust or creep people out. You decide. As a previous blog described, campaigns that use customer data can help you reinforce the customer’s perception or realization of solution value. But it’s a small step from personalizing messages […]
