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You are here: Home / Archives for cognitive science

cognitive science

Another Book for Writers: The Sense of Style

May 12, 2016 by Anne Janzer Leave a Comment

Does thinking about grammar rules make your eyes glaze over? Here’s a book to unglazed those eyes: The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century by Steven Pinker. Despite having a formal education in English literature from a fine academic institution, grammar terminology gives me the creeps. Pluperfect, prepositional objects, predictive […]

Filed Under: Book reviews, Writing Tagged With: cognitive science, Steven Pinker, The Sense of Style, writing

The Science of Value Nurturing and Happy Customers

March 8, 2016 by Anne Janzer Leave a Comment

Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]

Filed Under: Book reviews, Subscription Marketing Tagged With: book review, cognitive science, Elizabeth Dunn, Happy Money, Michael Norton, Subscription Marketing, value nurturing

Writing in the 21st Century

February 11, 2016 by Anne Janzer Leave a Comment

This is a challenging time to be a writer. To paraphrase A Tale of Two Cities, it is the best of times, and the worst of times. (Why refer to Charles Dickens? He was successful in his own lifetime, and his works have stood the test of time. As a bonus, he published his first works as serial […]

Filed Under: Writing Tagged With: book, Charles Dickens, cognitive science, Dickens, publishing, writing

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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