Does thinking about grammar rules make your eyes glaze over? Here’s a book to unglazed those eyes: The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century by Steven Pinker. Despite having a formal education in English literature from a fine academic institution, grammar terminology gives me the creeps. Pluperfect, prepositional objects, predictive […]
cognitive science
The Science of Value Nurturing and Happy Customers
Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]
Writing in the 21st Century
This is a challenging time to be a writer. To paraphrase A Tale of Two Cities, it is the best of times, and the worst of times. (Why refer to Charles Dickens? He was successful in his own lifetime, and his works have stood the test of time. As a bonus, he published his first works as serial […]
