You know when it happens – but only after the fact. You’re absorbed in the writing, the words are pouring out, and suddenly you realize that an hour or two has passed. It’s as if you wake up from the work. Instead of feeling drained, you are energized. Performers and athletes talk about being “in […]
Chris Syme
Newbie’s Guide to Sell More Books [Book Review]
A few years back I took a pause from my B2B marketing career to write a book. Then I got hooked on the book thing, and never looked back. Oddly enough, in learning about indie publishing, I forgot everything I knew about marketing. Or it seemed that way. Books Need Marketing – Duh! The B2B […]
Three Keys to Writing Copy That Sells More Books
[Update 2020: This is a rare guest post from the wonderful Chris Syme—a woman who shares my combined interests in books and marketing. First published in 2017, the advice is timeless. There is an updated version of her book, which is linked in this article.] Book descriptions, blurbs, social media posts, ad copy. Even though […]
Sell More Books with Less Social Media [Book Review]
Authors face a veritable gauntlet of online book marketing advice. Deciding which strategies to follow can be overwhelming. (See last week’s post on avoiding decision fatigue when publishing your book.) When it comes to book promotion and social media, much of the advice follows the model “this worked for me (or author x), so it should work for […]