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CC Chapman

Content Rules is an impactful … oops … great book on content marketing

February 1, 2011 by Anne Janzer 2 Comments

It’s not often that I read a “business” book and find myself dog-earing pages and making little exclamation marks in the margins.  But that’s what I did with my not-so-new-looking copy of Content Rules by Ann Handley and C.C. Chapman. While content marketing is becoming widely accepted as a marketing practice, it’s got a long […]

Filed Under: Content marketing Tagged With: Ann Handley, book review, CC Chapman, content marketing, content rules, postaweek2011

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