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business model

The Automatic Customer: A Book Review

February 25, 2015 by Anne Janzer Leave a Comment

The Automatic Customer: A Book Review

Have you ever heard of the Blue Car Syndrome? It’s the non-scientific name for what happens when you buy a blue car, then start seeing blue cars everywhere. I’ve been experiencing the effect lately when it comes to subscription businesses. While working on a book about the implications of subscription models on marketing, I started […]

Filed Under: Book reviews, Subscription Marketing Tagged With: Automatic Customer, BarkBox, business model, facebook, John Warrillow, marketing, Netflix, subscription

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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