“If you can write, you can write a book! Anyone can write a book!” The world of self-publishing has unleashed a torrent of advice like this, which has in turn spawned a flood of frustrated writers and unsold books. This sales pitch is the perfect expression of the Universal Writer Myth. It’s particularly dangerous and compelling because at […]
business blogging
What’s your bicycle pump?
The bicycle shop in my town puts out a bike pump in front of their store on weekends, so passing cyclists can inflate their tires. The bike pump is a great way for the store to contribute something to the local biking community and solve a common problem. The store is just down the street […]
Business blogging: The power of the series
When maintaining a business blog, it’s really useful to have a few blogs in reserve. Keeping the blog ‘fed’ is by far the biggest challenge for most businesses. Blogs are like firewood — it’s nice to have a stockpile. One strategy is to find a topic that can become a series of blogs. Here are a […]
Time saving tools for business blogging
by londoncyclist I’ve been really short on time lately, for both work and personal reasons. But I’m not alone. We’re all pressed for time at some point. So I thought I’d share a few of my favorite tools that help me blog more efficiently. Tracking ideas One big blogging challenge is deciding what to write about. […]
Dealing with misteaks … mistakes
Today’s post isn’t specific to B2B technology marketing – it applies more broadly to life itself. Because we all make mistakes both personally and professionally. The idea of mistakes came to mind this morning when I read about Netflix announcing that it’s backing off its plan to split physical DVD rentals into a separate service […]
