This is a challenging time to be a writer. To paraphrase A Tale of Two Cities, it is the best of times, and the worst of times. (Why refer to Charles Dickens? He was successful in his own lifetime, and his works have stood the test of time. As a bonus, he published his first works as serial […]
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Writing and the Growth Mindset
Nearly every day I see promises of a foolproof strategy for writing a book: write and publish your book in 90 days. Become a published author within the year. Formulaic approaches do have value, giving people the impetus to get started. But the formula needs to leave room for discovery and growth. In writing a book, as in other aspects of life, […]
Marketing and the Subscription Customer
Subscriptions aren’t just for magazines anymore. Technology companies, retail businesses, industrial services and suppliers, and countless other companies rely on subscriptions to sell goods and services to customers. Think about it: Amazon AWS is a technology subscription, while Amazon Prime is a content and services subscription that drives retail sales. If any part of your […]
