You’ve heard many versions of this advice before: Embrace the ugly first draft. Ann Handley, Everybody Writes Write with the door closed, revise with the door open. Stephen King, On Writing Turn off the inner critic and be fearless. Me, The Writer’s Process No matter how it’s phrased, the advice is sound. Resist the temptation to revise and polish […]
Ann Handley
Write for Flow, Not Perfection
Writing Productivity Tip #4: Give Your Inner Editor the Day Off You’re ready to start drafting something – a blog post, report, short story, or chapter of a nonfiction book. Do you write swiftly and efficiently? Or do you spend time struggling over word choice and sentence structure? The best possible case is to achieve a state of […]
B2B Marketing Forum: 5 Ideas that Stick
I have just returned from MarketingProfs’ B2B Marketing Forum 2015 in Boston. The last time I attended was in 2007, back when B2B marketers were still puzzled by social media. I can’t help reflecting on how much has changed. Here are my personal, top take-aways on the state of B2B marketing, as represented by this gathering. 1. […]
Permission to Write with Mojo
The time has come to sink the ‘synergistic’ speak and show “industry-leading” to the back door. (If everyone’s industry-leading, who is following?) A shift is underway in B2B marketing, starting with the writing voice. The B2B voice is changing: from authoritative to conversational, from safe and stodgy to confident and authentic. And everyone should rejoice, whether we’re creating the content or […]
9 Marketing Books That Would Make Great Gifts
Books make great gifts. They’re easy to wrap. You don’t have to worry about peanut allergies or gluten intolerance. And the best of them can have a long-lasting impact – the gift that does, in fact, keep on giving. by Wiertz Sebastien With that in mind, here are a few suggestions for books to give […]
Another Book Review of Everybody Writes
You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written pieces. The book is useful for anyone who finds themselves writing for work, and particularly on behalf […]
